In the post-18th National Congress of the Communist Party of China, where will the construction machinery industry go?

On November 1, 2012, the Seventh Plenary Session of the Seventeenth Central Committee of the Communist Party of China was held in Beijing. The Political Bureau of the CPC Central Committee will propose to the 7th Plenary Session of the 17th Central Committee of the Party that the 18th National Congress of the Party will be held in Beijing on November 8, 2012. As far as my country's current construction machinery industry is concerned, after the 18th National Congress, the development trend of the construction machinery industry has become the focus of debate in the industry.
In 2012, the overall construction machinery industry was in a downturn, and the current market situation was confusing. When will the construction machinery industry get out of the haze, attracting attention. Facing the current market situation, what should construction machinery enterprises do? How can they survive this market difficulty?

Enterprises that pay attention to the adjustment of enterprise structure will survive better

In recent years, the State Council has frequently emphasized "transforming the mode of economic development and adjusting the economic structure". What specific changes does the implementation of the policy mean in the construction machinery industry? What are the obstacles to the transformation and upgrading of the construction machinery industry?
How to implement the practice of "adjusting the economic structure and transforming the development mode" into specific enterprises still needs a process. At present, many domestic enterprises still rely on quantity, low cost and low price to participate in the competition. Which enterprises can realize and adjust the structure earlier, then these enterprises may be able to survive longer. The direction of adjustment is high-tech level, high-quality level, and products with certain competitiveness (this is not only low cost, low cost does not necessarily make high-quality products).
The differences in the level of economic development in different regions will have an impact on the transformation and upgrading of enterprises. For the underdeveloped areas of the country, we will work hard to achieve a GDP reaching the national average. As for developed regions, the needs of ordinary people are increasing, and it is not safe not to emphasize economic growth. However, the adjustment of the structure is urgent. For the country, the difficulty lies in the judgment of scientific development.

Uncertainty in the market prospect, enhancing the comprehensive competitiveness of products

The development of the construction machinery industry is closely related to the national macroeconomic policy. In the first half of the year, not only the marketing performance of the construction machinery industry was bleak, but the economic growth of the whole China also showed signs of weak growth. Will the country introduce economic policies to rescue the market in the second half of the year, and what preparations should construction machinery companies make? "Stable growth" will be the theme of the country's fiscal policy in the second half of this year, and the bank's interest rate cut policy some time ago also confirmed this point. But so far the role of economic policy is not very obvious, so in the second half of the year there will be more loose economic policy introduced to ensure the country's requirements for economic growth.
As a production enterprise, any enterprise should not just look forward to such a day. Every enterprise should calm down, make adjustments, and have a rational judgment on the market. At present, the production capacity of enterprises is excessive, and it is not particularly difficult to change these situations. However, whether the product is well-made and whether the product is competitive is something that is difficult to achieve in the short term. At present, the competition in the industry is relatively fierce. Enterprises should reduce internal friction, avoid price wars, and focus on improving product quality and product performance.
After the dull first three quarters, can construction machinery usher in an anti-season recovery after the 18th National Congress? According to data from the China Machinery Industry Federation, from January to August 2012, the cumulative sales value of the national machinery industry was 11.42 trillion yuan, a year-on-year increase of 11.64 %, the data from June to August was basically stable at around 11.5%. Judging from the single-month growth rate, the continuous downward trend in the first half of the year has been curbed. Therefore, some experts in the industry predict that the machinery industry will run smoothly with the overall economic process in the fourth quarter. In 2012, the revenue of the machinery industry will increase by about 15%, and the profit growth will be about 10%.